Retail Series: Episode 02 Creating immersive customer experiences
By Dorota Gibiino
21 September 2020
The Retail Series: 2 Creating immersive customer experiences
Welcome to the Retail video series
We enlisted a Tech Retail expert- Jon Weg, CIO to discuss with Matt Lovell (CEO at Centiq) the current landscape facing companies and how they pivot to adapt, adopt and change.
In the past few months, we have observed how we use technology, has transformed and changed from how people shop, how retailers sell, and the roles of every employee in the retail industry.
Watch the series below to gather deep insights into the changing landscape, the challenges and solutions for retailers. The importance of creating immersive customer experiences.
In our discussion, in the first video we talked about how back in 2019, Retail 2.0, retailers were clambering to provide immersive experiences in-store to attract consumers. Now with Retail 2.5 here in 2020 these need to be available across any channel that the consumer wants to interact with the brand on. I.e. truly omnichannel.
There has been a notable change in customer behaviour. There is increased technology adoption, driving eCommerce and digital engagement.
What were previously physical experiences to the hands of the consumer requires them to be technically designed with that in mind. Cloud-based to be available from anywhere, secured and dynamically scalable to play optimally on the consumer’s device whatever platform they are using (ios/Android etc.).
Jon Weg, CTO & Digital Transformation Leader.
Centiq Retail 2.5 Series Episode 01 The Future Of Retail
Centiq Retail 2.5 Series Episode 03 The Human Touch